2025 at Yes Krabičky: The year we changed the game (and taught the Czech Republic how to eat differently)

The year 2025 is behind us. And it wasn't just another year on the calendar. It was a year in which we at Yes Krabičky continued to shatter the myth that healthy food has to be boring, and proved that a boxed diet can taste like it came from the best restaurant. From star chefs to supporting the heroes at Fuck Cancer and our partnership with Sparta. Join us as we look back on a journey that set a new bar for healthy food in the Czech Republic.

Introduction: More than just calories in plastic

As we entered 2025, we made an internal promise. We wanted to become your partner. A partner that understands that food is emotion, fuel for performance, but also a way to show love.

Perhaps you noticed it yourselves. The taste, the presentation, and the energy we put into our cooking have improved. 2025 was the year we stopped comparing ourselves to the competition and started comparing ourselves to the best restaurants. How did we do it? Take a look at the key milestones that defined our past 365 days.

1. Gastronomic revolution: Stars in a box

If there is one thing that resonated throughout the boxed diet market in 2025, it was our bold move to bring the absolute elite of Czech gastronomy into our kitchen. We realized that our customers don't just want to "lose weight." They want to enjoy their food. They want an experience.

That is why we launched a collaboration format that is unprecedented in this segment: hosting culinary masters directly in our production facility.

Miroslav Kalina: French elegance in your home

Do you remember the week when your boxes smelled of Provençal herbs and authentic butter? Miroslav Kalina, a MasterChef judge and master of classic cuisine, prepared a French week for you. It wasn't about heavy sauces, but about technique. We showed that you can serve "haute cuisine" even in a box, if you know how. His menu shattered the myths that a diet can't be gourmet.

Marek Raditsch: Nordic breeze and clean flavors

With Marek Raditsch, we headed to the north. Scandinavia is a trend not only in design, but also on the plate. His week was a celebration of fresh fish, honest ingredients, root vegetables, and original combinations that brought lightness and previously undiscovered flavor profiles to your menu. It was a showcase of what modern, functional nutrition looks like in practice.

Riccardo Lucque: Italy without compromise

When you say Italy, most people think of pizza. However, Riccardo Lucque brought the true, authentic Italy to Yes Krabičky. Ingredients that traveled directly from Italian farmers, a simplicity that allows quality to shine, and respect for tradition. It was the week when you wrote to us most often saying you couldn't believe you were eating a "healthy box," but felt as if you were sitting in a trattoria in Tuscany.

2. Quality under the microscope: We opened our kitchen doors

In 2025, we committed to radical transparency. In a food world where ingredients are often hidden in fine print, we turned on the lights. Literally.

We finished our new, modern kitchen, which allows us to cook more gently and efficiently. But technology is only one side of the story. The other side is the ingredients. You often ask us: "Why does this meat taste different than the stuff from the supermarket?" The answer lies with our suppliers, whom we proudly introduced to you this year.

• Šandera: Fruit and vegetables provide more than just nutrients. They are ingredients where the origin and farming quality matter. Thanks to our collaboration with the supplier Šandera, you have the certainty that you have regional produce on your plate that glows with freshness.

• Noi Italia: We supported the authenticity of Italian dishes (and others) with deliveries directly from Noi Italia. Because the difference between parmesan and Parmigiano Reggiano, or noodles and authentic Italian pasta, is simply noticeable.

This year was proof that we do not skimp on ingredients. After all, a high-quality ingredient is 80% of the secret to flavor. And you can taste the difference with the very first bite.

3. Partnerships that make sense: Design, taste, and technology

Food is a complex discipline. It's not just about what you eat, but also how it's prepared and what it's seasoned with. In 2025, we joined forces with Czech "lovebrands" that share our philosophy of quality.

Fabini: Cooking with the best

For food to be great, it needs the right heat treatment. Our partnership with the Fabini brand, which produces top-tier stainless steel cookware, took our kitchen to a new level. Their pans and pots allow us precise control over preparation, which is key to preserving the flavor, nutrients, and juiciness of the meat.

.pepper..field: Gold from Cambodia

Pepper isn't just "that black stuff in the grinder." Thanks to our collaboration with .pepper..field, we brought real Kampot pepper into your meals. A special week with .pepper..field was an discovery of new flavor dimensions for many of you. We showed that even a pinch of high-quality spice can turn an ordinary lunch into an experience. And the grinders in our kitchen are definitely running at full speed!

Greeen.technology: The future is local and sustainable

Sustainability is not an empty word for us. Thanks to the Urbi technology from greeen.technology, we have shortened the journey of vegetables to your plate to a minimum. The fresh herbs and microgreens you find in our meals are grown locally, with a minimal water footprint and maximum freshness. It is a huge leap toward maximum freshness, which is one of our core values.

4. Heart in the right place: Sparta and Fuck Cancer

We are a proud partner of HC Sparta Praha

Hockey is about performance, discipline, and strength. These are exactly the values we share. Becoming a partner of HC Sparta Praha was an honor for us. It’s not just about a logo on the ring in the O2 arena. It’s about the fact that we are fueling players who need the best fuel for their performance. If our food is enough for elite athletes, we believe it will be a great engine for your workday too.

Fuck Cancer: Because health matters most

This is personal for us. The Fuck Cancer project does incredible work in education and support for oncology patients. Our support for this project wasn't just financial. It was support for the idea that empathy and help are the foundation of a healthy society. At Yes Krabičky, we believe that healthy food is prevention, but when illness strikes, it's necessary to stand together. Thank you for being in this with us and for helping us raise 150 thousand crowns with your orders!

5. A chance for a new beginning: Max Fitness

Food is 70% of success, but movement is the rest. We are glad that the Max Fitness chain of fitness centers chose us as one of the partners for their major six-month "Chance for a New Beginning" campaign.

As part of the campaign, which aims to help overweight people reach their dream figure, we provided participants with a monthly Yes Krabičky program tailored exactly to their goals. We contributed to their education about nutrition, gaining the habit of regular eating, and building a positive relationship with food.

Conclusion: What’s in store for 2026?

When we look back on 2025, we see a year full of hard work, innovation, and great flavors. But most importantly, we see you, our customers. Every eaten box, every positive review, and even every piece of constructive criticism pushes us forward.

2025 was about getting the best that the Czech Republic has to offer into our boxes. From chefs and ingredients to partners. And what about 2026? We don't want to give everything away, but we promise we won't be taking our foot off the gas. New seasonal menus are coming, along with further technological improvements for your comfort and many more star names in our kitchen.

The first novelty that our customers are already enjoying is the Hell’s menu from Hell’s Kitchen winner Jakub Reichman, currently perhaps the most in-demand chef on the Czech market. Kuba put together his "winning menu" for you. It was a ride full of courage, bold flavors, and modern plating that held up even after delivery.

Thank you for being part of the Yes Krabičky family. Thank you for eating with us.

Do you want to start 2026 as successfully as we ended this year? Then don't hesitate and kick-start your change to a better lifestyle with Yes Krabičky!